Hien Nguyen

Melbourne, Australia · Open to hybrid and remote
0466 363 548  · hiennguyen1529@gmail.com · hien-nguyen.site · github · linkedin

Summary

Lead Front-End Developer specialising in experimentation and personalisation.

Experience

Lead Front-End Developer — Officeworks

May 2025 – Present · Melbourne, Australia

  • Lead and own end-to-end delivery of experimentation and personalisation across Officeworks’ website. On track to deliver $40M in annualised revenue uplift for FY26.
  • Built internal AI workflows and agents using Claude Code and Microsoft Copilot, speeding up experiment delivery and content production for the eCommerce team.
  • Adobe Target SME. Set standards around experiment delivery, front-end security (XSS, CSRF), and WCAG 2.1 AA accessibility, and represent eCommerce in architecture forums on Target integration.
  • Guide two experimentation specialists and mentor front-end developers across the eCommerce team through pair programming, code review, and internal workshops on experimentation.

Front-End Developer — Officeworks

Nov 2021 – May 2025 · Melbourne, Australia

  • Delivered $32M in revenue uplift across 30+ experiments covering checkout, PDP, search, and homepage.
  • Shipped production front-end work in React, HTML, CSS, and JavaScript, informed by analytics and user research.
  • Set up QA and testing workflows that became the team standard for CRO delivery.
  • Mentored junior and graduate developers through pair programming and learning sessions.

Web Developer — Prime Creative Media

Feb 2020 – Nov 2021 · Melbourne, Australia

  • Built and maintained WordPress sites in PHP, JavaScript, and AWS for B2B media clients, with a focus on performance and accessibility.
  • Created responsive HTML and CSS emails and landing pages for CRM campaigns.
  • Drove ~$250K/month in ad revenue through HTML5 ad placements across Google Ads.

Junior Developer — Convo Technologies

Sep 2019 – Feb 2020 · Melbourne, Australia

  • Built front-end features for an early-stage messenger platform in JavaScript, Node.js, and Firebase.
  • Created a lightweight design system in Figma to standardise UI across the product.

Education

Full Stack Development — Le Wagon

2019 · Melbourne, Australia

Bachelor of Business (International Business) — RMIT University

2013 – 2014 · Melbourne, Australia

Skills

Technical Skills: TypeScript, JavaScript, React, Astro, Next.js, Node, HTML, CSS, Tailwind CSS, Playwright, WCAG 2.1 AA, Front-end Security (XSS, CSRF)
Design Skills: Figma, UX Research, UI Design
Experimentation & Personalisation: Adobe Target, Adobe Analytics, Adobe Launch, A/B Testing
Leadership: Mentorship, Technical Leadership, Stakeholder Management, Knowledge Sharing
AI Tooling: Claude Code, Agent skills and MCP